top of page

Privacy Policy

PSM respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use and safeguard information when you visit our website or engage with our services.


This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.


Who We Are

PSM is a UK-based agency delivering integrated B2B marketing solutions for SMEs, spanning brand, demand and growth.


Data controller: PSM
Contact: enquiries@psmagency.co.uk

Location: United Kingdom


What We Collect

We collect only the data we need to operate effectively. This may include:
 

  • Name

  • Business name

  • Job title

  • Email address

  • Phone number

  • Any information you provide via forms, downloads or direct contact


We also collect limited technical data such as IP address, browser type and site usage, via cookies and analytics tools.


How We Use Your Data

We use personal data to:
 

  • Respond to enquiries and requests

  • Deliver services and manage client relationships

  • Provide access to gated content such as reports, guides or events

  • Run and optimise B2B marketing campaigns

  • Improve our website and offering

  • Share relevant insights, updates or marketing communications


We never collect data unnecessarily and never use it in ways you wouldn’t reasonably expect.


Lawful Basis

We process personal data under the following lawful bases:
 

  • Legitimate interests (B2B marketing, lead generation and business development)

  • Consent (where explicitly provided, such as gated content or subscriptions)

  • Contractual necessity (to deliver services)

  • Legal obligation (where required)


Marketing & Gated Content

When you download content, register for events or submit forms, we may contact you with relevant B2B marketing communications related to PSM’s services and insights.


You can opt out at any time by:
 


We do not sell personal data.


Data Sharing

We may share data with trusted third-party providers that support our operations, such as:
 

  • Website hosting and analytics

  • CRM and email platforms

  • Marketing and automation tools


All partners are required to handle data securely and in line with UK GDPR.


Data Storage & Transfers

Where data is processed outside the UK, appropriate safeguards are in place, including adequacy decisions or standard contractual clauses.
 

Data is retained only for as long as necessary for its intended purpose.


Your Rights

You have the right to:
 

  • Access your personal data

  • Correct inaccurate data

  • Request deletion

  • Object to or restrict processing

  • Withdraw consent at any time

To exercise these rights, contact enquiries@psmagency.co.uk

You may also raise concerns with the Information Commissioner’s Office (ICO):
https://www.ico.org.uk


Cookies

Our website uses cookies to understand usage and improve performance. You can manage cookies through your browser settings. A separate Cookie Policy may be provided.


Updates

This policy may be updated from time to time. The latest version will always be available on this page. Last updated: 31st January 2026

bottom of page